🔍How do you capture market demand?
🎯 Imagine a growth engine that drives your business by capturing potential market demand and converting it into orders, inquiries, or interest in your product, ultimately leading to sales. But how do you adjust or build the Product engine to achieve this?
💡 Value Proposition – The Demand Magnet
The Product engine captures demand through the value it offers to buyers. This is not limited to price, but also to utility: the benefits the buyer receives for every leu paid. Real utility attracts, whether it provides faster, more efficient results with less effort, or a simpler, more convenient, pleasant, or eco-friendly experience.
🚀 Example of a unique value proposition:
iPhone – "Your life in your pocket: music, photos, internet, phone calls, and a computer—all together at the price of a phone."
🤔 What is the value proposition of your product or service?
🔗 Find out how to adjust or build the Product engine