GROWTH BY DESIGN PROGRAM

A.Approaching change today
  • Traditionally, companies treat the engines of business growth – product, business model, and people – separately and only in crisis, solving problems reactively. Growth by Design (GBD) brings a disciplined approach to each growth engine:
  • The Product captures demand
  • The Business Model captures profitability
  • People capture productivity
  • Through the GBD methodology, clients discover the real causes of growth and performance problems, evaluate correctly and create sustainable strategic changes. The engines function optimally only when aligned, each having its own structures and metrics.
B.For whom is Growth by Design?
  • The Growth by Design program is designed for entrepreneurs who know they can achieve more, regardless of their business size or stage. It is for leaders with the ambition for radical growth and performance, facing seemingly insurmountable challenges: lower-than-expected demand, rising costs, and declining performance.
  • Growth by Design is not a business course., it is a deep intervention in the structure of your business, acting on the three essential engines of growth: the product, the business model, and the people.
  • Growth by Design is an intensive experience designed to fundamentally transform the way you approach growth and performance in your business. This program is a dynamic think-tank that facilitates innovation in products, strategies, and implementation for unprecedented growth.
  • Unlike solutions "made on the go", Growth by Design requires a deep commitment and disciplined active participation. The program demands involvement, productive interactions, and collaboration between entrepreneurs and their teams. Growth by Design is the complete system of growth and radical performance that equips you with a methodology that you can apply instantly with immediate results.
  • Growth by Design does not provide information; it offers an arsenal of high-impact tools that will help you excel in strategy and execution, facilitating your continuous development. This program prepares entrepreneurs and their teams to successfully overcome the challenges of upcoming changes.
C.Changing perspective with "Growth by Design"
  • In a world where 70% of change initiatives fail, and 90% of new products disappear in the first years, Growth by Design is the solution that breaks this cycle.
  • In the context of today's challenges, the Growth by Design program comes with a radical approach to growth and performance by simultaneously addressing the key growth engines: Product, Business Model, and People. With a focus on creating value and achieving unprecedented performance as a standard, you together with your team will discover new paths for radical, profitable growth, and how you can apply Growth by Design to achieve your growth objectives.
  • In the following sections, you and your team will discover how to transition to radical growth and performance with Growth by Design.
  • We recommend sharing this presentation with the key people on your team. 

PROGRAM OBJECTIVES

1. In the preparation stage

🤝 Entrepreneurs and their teams connect to the performance of the organization and the industry, preparing for radical changes.

2. During the program

🚀 You shift from offering just products and services to becoming a creator of value for customers, the organization, employees, and partners. You will learn how to redefine your portfolio of products and services, moving from a focus on functionalities to unique or high-value products and services with high demand.

🎯 You identify non-customers who can influence the success or failure of growth in the three key engines: product, business model, and people, and you will learn how to turn them into your customers of tomorrow.

💼 You redefine your business model, adopting an agile and profitable one with minimal resource investments (time, money, energy).

🧑‍🤝‍🧑 You identify the right people for key roles in your company and with potential customers you interact with directly, from designing the solutions offered to their delivery, implementation, and maintenance.

3. After the program

👥 Team coaching hours (on request) with Dan and Adi: bi-weekly follow-up to ensure the correct and timely implementation of the growth objectives built during the program.

📊 Designing radical growth projects on the three key engines for the 3-6 month period*.

*For prepared teams, these projects can start immediately after the program.

PROGRAM RESULTS

1. Growth Team Assessment

Growth people drive radical change.  

Growth people are autonomous, act proactively, set ambitious goals, and ensure implementation is carried through to completion. They plan, manage resources efficiently, and guarantee flawless execution. They are not a cost but an investment that pays off through results, with the power to turn companies around, stop losses, and accelerate growth.  

The assessment and formation of the growth team are the starting points for any radical change initiative with GBD.  

With Growth by Design:

  • You will validate your growth team and identify the potential of each member.
  • You will learn how to form aligned and high-performing growth teams.
  • You will acquire a common language for growth and radical performance.

Radical impact on your business:

  • You will have growth partners with whom to build growth and radical performance.

2. Evaluation of Your Business Performance

Create unprecedented performance: Achieve excellence across all growth engines.

Today, there is a lot of talk about performance, but how do we truly measure it in business? Three essential engines drive growth: the Product, the Business Model, and the People, each with its own performance.

How do you measure the performance of each engine?

With Growth by Design:

  • You will evaluate your business performance on the three key engines: Product, Business Model, and People.
  • You will define the current value propositions for customers, the business, and the team.
  • You will take the first step towards radical growth and performance by aligning the key engines.

Radical impact on your business:

  • You will attract higher market demand by improving the product and service portfolio.
  • You will increase sales profitability by optimizing the business model.
  • You will stimulate employee productivity by enhancing their performance.

3. Redefining Identity (Vision, Mission & Values): From Irrelevant to Essential for Radical Growth and Performance

Identity with direction: Transform the vision, mission, and values into measurable results.

When was the last time you used identity, meaning vision, mission, and values, in your company? For most, identity is just wall decor, some nice words known by a few, a section on the website, a logo, or a slogan.

Without a clear identity, growth and performance become a recipe for burnout, rising costs, and results below expectations.

How to build an identity for growth and performance?

With Growth by Design:

  • You will evaluate, perhaps for the first time, your company's identity through the lens of the value it brings to customers, the business, employees, and shareholders.
  • You will redefine the vision to guide the direction of radical growth and performance, the mission will become the engine driving the product, business model, and people, and the values will be the code of conduct for everyone.

Radical impact on your business:

  • You will use identity to differentiate yourself and break free from the price war.
  • You will shift the focus from cost control to profitable sales growth.
  • You will attract and retain high-performing people beyond the financial factor.

4. Performance Evaluation and Opportunities for Radical Demand Growth in the Product and Service Portfolio

Captivate the Market & Buyers: Create products and services that are hard to refuse.

The sales team is increasingly asking for promotions, competition is rising and putting pressure on prices, and marketing campaigns are not delivering the expected sales. All of this indicates either a low demand for your product or that it doesn't truly meet the needs of your target audience, regardless of how much passion or investment you've dedicated.

What do you do when market reality doesn't align with your expectations?

With Growth by Design:

  • You will evaluate the performance of your products and services and identify where improvements can be made.
  • You will establish a clear plan for the main product or service, comparing it with competitors' offerings and making it more appealing to customers.
  • You will identify the moments when customers become discouraged and give up, in order to improve their experience from the first contact to purchase and even after, providing more value at a fair price.

With Growth by Design:

  • You will verify if what you know about customers matches reality by using direct feedback from them.
  • You will discover new growth opportunities that you or your competitors have not yet capitalized on.
  • You will plan significant changes in your offering to better meet market needs.

Radical impact on your business:

  • You will attract more customers by improving your product and service offerings based on the value provided to buyers.

5. Performance Evaluation and Opportunities for Radical Profitability Growth of the Business Model

Profitability without compromise: Transform every cost into a profitable investment.

Today, even though everyone is focused on reducing costs, they continue to rise, and revenues fail to keep up, leading to unprofitable business models.

Is there another way?

With Growth by Design:

  • You will transform the costs of each stage into investments that add value to customers and lead to profitable sales.
  • You will redefine the value proposition of your current business.
  • You will plan significant changes in the cost structure to ensure profitable growth.

With Growth by Design:

  • You will move from simple cost reduction to using them to bring value to the business and customers.
  • You will evaluate costs throughout the entire customer experience, from acquisition to completion, to identify unnecessary costs and opportunities to increase revenue with minimal investment.

Radical impact on your business:

  • Profitable sales growth through transforming costs into profitable investments for the business and customers, not just reducing them.

6. Performance Evaluation and Opportunities for Radical Employee Productivity Growth

The power of performance: From individual efforts to results.

Your employees' performance remains below expectations despite continuous efforts from you, your managers, and investments in training and salaries. Meanwhile, attracting and retaining top talent is becoming increasingly challenging.

What's missing?

With Growth by Design:

  • You will move from controlling employee expenses to achieving results that bring value to the business and customers.
  • You will evaluate costs throughout the entire customer experience, from acquisition to completion, to identify unnecessary costs and opportunities to increase revenue with minimal investment.
  • You will transform people's efforts into tangible results that add value to customers and generate profitable sales.

With Growth by Design:

  • You will redefine the value proposition for your employees.
  • You will discover Growth People, the key role for radical growth and performance.
  • You will plan essential changes in the structure of roles to increase performance.

Radical impact on your business:

  • You increase your employees' productivity by improving their results for the business and customers.

7. The First Step Towards Radical Growth and Performance

Aligning the engines of growth: Unify products, business model, and people for radical growth and performance.

Entrepreneurs focus on products, revenue, or people only when problems arise: when demand is low, sales and profits are declining, or employees are underperforming. Each growth engine—product, business model, and people—is treated separately, even though they are interdependent, with isolated solutions that don't deliver results.

What results could you achieve with an integrated and aligned growth engine strategy for your business?

With Growth by Design:

  • You will evaluate, for the first time, the alignment of the growth engines in your business.
  • You will understand the deep connection between the growth engines and the overall performance of the business.
  • You will take the first step towards radical growth and performance by aligning the key engines.

Radical impact on your business:

  • More market demand, profitable sales, and high-performing people.

8. The Architecture of Radical Change in Your Business

Radical Change: Simple, clear, and results-driven like never before.

Change initiatives within companies are often chaotic, contradictory, and accompanied by complicated, fragmented documentation without a clear vision. High costs for consultants and the loss of time, money, and resources weigh heavily on the business, leading to a failure rate of over 70%, according to PwC.

How can you prevent failure in implementing change in your business?

With Growth by Design:

  • You will create change in a simple and coherent way by using the diagram of the four radical actions: Eliminate, Reduce, Increase, and Create.

Radical impact on your business:

  • Successful and effective changes.

9. Implementing Radical Changes in Your Business

From strategy to measurable results: Practical implementation tools for radical changes.

Entrepreneurs who want to bring changes to their businesses often prepare on their own, attend courses and events, attend business schools, or hire consultants to get solutions. However, without a clear focus on implementation, these efforts often end in failure.

How can you avoid the trap of good plans that never materialize?

With Growth by Design:

  • You will use a single, simple visual tool for planning, executing, and monitoring change in your business.

Radical impact on your business:

  • You will be able to implement change in your business either on your own or with your team.

About Participating in the Program

The Growth by Design program is designed for entrepreneurs who know they can achieve more, regardless of their business size or stage. It is for leaders with the ambition for radical growth and performance, facing seemingly insurmountable challenges: lower-than-expected demand, rising costs, and declining performance.

Growth by Design is not a business course., it is a deep intervention in the structure of your business, acting on the three essential engines of growth: the product, the business model, and the people.

Growth by Design is an intensive experience designed to fundamentally transform the way you approach growth and performance in your business. This program is a dynamic think-tank that facilitates innovation in products, strategies, and implementation for unprecedented growth.

Unlike solutions "made on the go", Growth by Design requires a deep commitment and disciplined active participation. The program demands involvement, productive interactions, and collaboration between entrepreneurs and their teams. Growth by Design is the complete system of growth and radical performance that equips you with a methodology that you can apply instantly with immediate results.

Growth by Design does not provide information; it offers an arsenal of high-impact tools that will help you excel in strategy and execution, facilitating your continuous development. This program prepares entrepreneurs and their teams to successfully overcome the challenges of upcoming changes.

Our Commitment and the Guarantee Offered

Numerous factors can influence the outcome of any project. However, with our commitment and proven methodology, we can guarantee the success of the program only if the team fully completes the preparation process required by Growth by Design, at least 14 days before the start of the program, and maintains active and productive participation throughout it

This guarantee is not just a promise, but a reflection of our confidence in our program's ability to deliver results. It is conditioned on the integrity of our partnership to fulfill our commitments. If these conditions are met and you are not satisfied with the results at the end of the Program, you will receive a refund of the financial investment allocated for participation, excluding expenses for accommodation, meals, and training venue.

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