GBD Founders

Growth by Design is an innovative methodology created by Dan Mocanu and Adi Ploscaru, combining the principles of "Blue Ocean Strategy" with the 100% performance from music to drive radical growth and performance in business.

DanAdi

About Dan

Dan is an explorer of possibilities in business, software engineering, music, and physics. As a coach, he is a catalyst for individual and team performance. As an organist, he is a student of Bach's perfection.

 

About Adi

I help companies finance their growth healthily. I assist entrepreneurs and managers in better understanding the importance of strategy and financial management in the process of creating and maximizing the value created.

More about Dan

I am Dan Mocanu, an entrepreneur, coach, and strategist with a deep passion for innovation and strategic development. I have had the opportunity to work with over 200 companies, including international brands, helping them create new markets and reach their full potential. My approach is based on the "Blue Ocean Strategy," a methodology that helps businesses differentiate themselves and reduce competition through value innovation.

In my career, I have had the opportunity to collaborate with various organizations and business leaders, providing consulting and coaching to enhance individual and team performance. My clients include renowned companies such as Microsoft, Oracle, PwC, Bayer, KPMG, and many others.

I spent 17 years in the United States, working as a software engineer and team leader at Microsoft, and later teaching physics and sciences at colleges in Seattle. This international experience has given me a global perspective on business and technology.

At the same time, I am the founder of Blue Zygote™ Innovation Think Tank, a platform dedicated to innovation and strategic development, and TimePal®, a service for those who want to manage their time more effectively. I have also been honored with the Custodian of the Romanian Crown Medal for innovation in entrepreneurship, a great privilege.

I am also a member of the International Coaching Federation (ICF) and have accumulated over 500 hours of training in leadership development, with international certification. I have dedicated my entire career to helping companies and individuals achieve their goals through innovative strategies that generate not only growth but also real value for customers.

Today, I continue to work with organizations from various industries, guiding them towards success through strategies that create real differentiation in the market.

More about Adi

As they say, if what you're looking for is someone to change your life, all you need to do is look in the mirror. The same is true when it comes to changing the life of your business. It's up to you to do it, and it's my role to be there by your side.

I have 20 years of experience in the financial industry (team management, sales, financing), business consulting (I am a certified financial analyst at the European level), and training for SMEs. During this time, I have interacted with hundreds of companies from various industries, gaining a deep understanding of both financiers and the challenges you may face as an entrepreneur and business manager in Romania.

What I offer you is not just information, but a real understanding of how your business works financially, how to obtain and effectively manage the resources you need in the process of starting and developing your company, whether you are an entrepreneur or a manager.

 

I am by your side to transform every "I don’t know," "I can’t," "I don’t have time to focus on the financial aspect" into an opportunity to connect with the true potential of your business. Think of me as an extension of yourself.

I help you understand. To better understand your business and transform its finances from an obstacle into an ally, so you can lead and grow it more effectively.

If you want, it's just like with your body. It resembles many others, but at the same time, it’s unique. And only when you know it and understand how it works can you give it what it needs. That’s why my approach is personalized: tailored to your needs. Depending on where you are on your business development journey, you can choose from one of the services I’ve carefully created to provide solutions to the real challenges you face as an entrepreneur or manager.