Growth by Design™

Trecerea la Creștere și Performanță Radicală™
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Growth by Design System

Growth by Design is the systemOne-Stop’ System for Radical Growth and Performance which in just a few dayshelps leaders build an unseen growth strategythrough the perfect alignment of the key engines: Products, Business Models and People.

Growth by Design Value Proposition

For the cost of a teambuilding, in less than 4 days, you can redefine your business growth and performance with the complete Growth by Design system.

For whom is Growth by Design?

The Growth by Design program is designed for entrepreneurs who know they can achieve more, regardless of their business size or stage. It is for leaders with the ambition for radical growth and performance, facing seemingly insurmountable challenges: lower-than-expected demand, rising costs, and declining performance.

If you know your business can achieve more but are facing challenges like low demand, rising costs, or declining performance, Growth by Design is for you. Contact us and discover how you can turn these obstacles into opportunities for growth and success!

Growth by Design is not a business course; it is a deep intervention in the structure of your business, acting on the three essential engines of growth: the product, the business model, and the people.

Growth by Design is an intensive experience designed to fundamentally transform the way you approach growth and performance in your business. This program is a dynamic think-tank that facilitates innovation in products, strategies, and implementation for unprecedented growth.

The founders of Growth By Design

Dan Mocanu

Radical Growth Architect

More about Dan

"Transform companies into harmonized orchestras,
guiding growth through radical innovation in value."

Dan Mocanu, co-founder of the Growth By Design Program and Radical Innovation Architect, redefines business growth through strategies that propel companies into uncharted growth territories. A respected expert in Blue Ocean Strategy and creator of the Orchestra Method, Dan transforms organizations into well-harmonized orchestras. His innovative 'musical score' approach perfectly aligns strategy and execution, ensuring total organizational alignment and making radical performance the norm. Through Value Innovation, he helps companies render competition irrelevant. Dan was honored with the Custodian of the Romanian Crown Medal by Her Majesty Margareta of Romania for his remarkable impact on the development of entrepreneurship.

Adi Ploscaru

Radical Performance Architect

More about Adi

"Transform companies into well-harmonized orchestras, guiding growth through radical performance."

Adi Ploscaru, co-founder of the Growth By Design program and a Radical Performance Architect, redefines business growth through unprecedented performance in strategy design and execution. With 20 years of experience in management, sales, training, and financial consulting, and holding a European Certification in financial analysis, Adi has orchestrated both financial and non-financial performance for hundreds of businesses. Under his guidance, profitable growth strategies are flawlessly implemented, ensuring radical performance.

The Uniqueness of Growth by Design

🚀 Growth by Design stands out through a unique process and methodologies that, in record time, facilitate companies' transition to growth and radical performance, generating the following results:

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Identity

Vision, Mission, and Values—Decor or Driving Forces?

And when it becomes relevant, it’s merely a PR exercise, translated into an email or a PowerPoint presentation.

Sounds familiar?

Imagine a company as a ship navigating the vast ocean of the market.

Where the vision guides the direction, the mission propels, and the values align actions with fundamental principles. Without these, companies wander, losing their purpose and heading toward decline.

Ultimately, every company has an identity—whether it’s the result of inertia, “by default,” or intentionally created, “by design.”

What kind of identity does your company have? Do you want to create it intentionally, “by design”?

When was the last time your company's identity influenced strategic decisions, operations, or your daily work life?

For most, identity doesn't go beyond brand manuals, the loud slogans on walls or websites, or the minds of dreamer managers.

In reality, identity is often irrelevant.

Three Engines Drive Growth: The Product, the Business Model, and the People

🔍 When sales are not going well, where's the problem?

Where is the problem when sales are declining?

 ✈️ Imagine an airplane with three propulsion engines: Product, Business Model, and People. When one fails, we don’t automatically assume the others are to blame. Business should work the same way.

Three essential engines for business

🤔 If sales aren’t going well, it’s easy to blame the team. But is it really their fault? An excellent team with a weak product will still struggle. On the other hand, a great product and a solid business model won’t work wonders without the right people.

Is it the team's fault or the product's?

🔍 In business, when one of the engines starts failing, all three must be analyzed simultaneously. The struggling engine puts pressure on the others and affects the entire system, but it could just as easily be a symptom of an issue in the other engines. We must move from symptom to systemic cause.

Now, with the equivalent of a growth genetic test, in minutes rather than hours or days, you can discover the real performance of your business, regardless of its size.

 🚀 Curious to see how your growth engines are performing in your company? Check the details in the comments.

#GrowthbyDesign #ValueCreation #RadicalGrowth #RadicalPerformance #Innovation #BusinessTransformation #CreștereRadicală #PerformantaRadicala #TransformareBusiness

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Complete Organizational Alignment

Aligning the engines of growth

Unify products, business model, and people for radical growth and performance.

Entrepreneurs focus on products, revenue, or people only when problems arise: when demand is low, sales and profits are declining, or employees are underperforming. Each growth engine—product, business model, and people—is treated separately, even though they are interdependent, with isolated solutions that don't deliver results.

What results could you achieve with an integrated and aligned growth engine strategy for your business?

Radical Impact on Your Business

More market demand, profitable sales, and high-performing people.

The GBD Process

Transition to Radical Growth and Performance

Through the GBD methodology, clients uncover the real causes of growth and performance issues, evaluate them accurately, and create sustainable strategic changes. The engines work optimally only when aligned, each with its own structures and metrics. We help teams align with the current state and think about change through a new language, giving them access to radical results:

1

 Growth Team Assessment

Self-assessment of the growth team: Before starting the program, entrepreneurs and their teams will go through the GBD preparation process, which forms, validates, and aligns the growth team.

2

The evaluation of business performance through the GBD methodology includes:

Self-assessment of performance on the 3 growth engines (Product, Business Model, People), resulting in a visual GBD report with the current level and performance growth directions.

Performance evaluation against the industry, based on public information, with results summarized in a visual GBD report showing the current level and performance growth directions.

3

Alignment of the performance of growth engines:

 through the GBD methodology, which generates the first strategic directions for change aligned at the business level, captured with the help of the visual strategic tool GBD.

4

Evaluation of Business Identity through the GBD methodology:

Reformulation or creation of the vision, mission, and values, aligned with the business's growth and performance objectives, as well as directions for operationalizing identity in the daily life of the company.

5

Evaluation of the product and service portfolio through the GBD methodology:

Self-assessment of the performance of key portfolio groups on the 3 engines, leading to strategic directions captured in the visual strategic tool GBD.

6

The Change Process through:

Improving value propositions for buyers, the business, and employees, aligned with the desired growth and performance, by redefining or creating them.

Creating new value propositions for radical growth and performance for each engine.

Change Planning with clear objectives for the next 3 months, captured in the GBD planning tool and evaluated during 30 or 60-minute online coaching sessions.

7

Coaching sessions,

organized later with the team, these sessions can be divided into shorter 30-minute intervals, with a frequency agreed upon mutually. Their purpose is to support the team in achieving the set objectives, ensuring their successful completion.

8

Implementing Change:

The team will have access to all the materials, tools, and support provided by Growth by Design to successfully implement, over the next three months, the radical change plan developed in the intensive 3.5-day program. It is the team's strict responsibility to allocate the necessary time and follow the plan developed and agreed upon with Growth by Design.

Results of the Growth by Design Program: "Transition to Radical Growth and Performance"

Your Business Performance Evaluation

Growth by Design brings a radical impact to your business:

✅ Increase market demand by improving your offer.
✅ Maximize profitability by optimizing your business model.
✅ Boost productivity through team performance.

Redefining Identity: From Irrelevant to Essential

Growth by Design transforms your vision, mission, and values into results:

✅ You differentiate yourself and break free from the price war.
✅ Shift the focus from costs to profitable growth.
✅ Attract and retain the right talent, beyond salary.

Performance Evaluation & Radical Demand Growth

Growth by Design helps you create irresistible offers:

✅ Attract more clients by optimizing your portfolio.
✅ Build products and services based on real value.

Radical Profitability Growth

Growth by Design maximizes your profit smartly:

✅ Turn costs into profitable investments.
✅ Increase sales without compromising the value offered.

Radical Employee Productivity Growth

Growth by Design transforms effort into results:

✅ Maximize team productivity.
✅ Enhance employees' impact on the business and clients.

The First Step Toward Radical Growth and Performance

Growth by Design aligns all the engines of success:

✅ Increase demand and profitability.
✅ Build a high-performing team.

The Architecture of Radical Change

Growth by Design aligns all the engines of success:

✅ Increase demand and profitability.
✅ Build a high-performing and motivated team.

Implementing Radical Changes in Your Business

Growth by Design provides you with the tools needed to transform strategy into concrete results.

✅ Implement radical changes with ease, whether on your own or with your team.
✅ Achieve measurable results and a real impact on your business.

In conclusion, through the Growth by Design program, the team will learn to:

✅ Eliminate underperformance and create radical efficiency.
✅ Optimize costs and increase value for everyone.
✅ Improve value propositions and performance.
✅ Redefine identity and align the growth engines.

Testimonials

Here are some of the radical growth results achieved by our clients.

Häfele Romania, a member of the leading international company providing hardware systems, assembly solutions, and electronic access control systems, increased its revenue by 30% in one year. This growth was achieved by helping small furniture manufacturers transform their showrooms into modern, state-of-the-art spaces at reduced costs, enabling them to showcase their work and offer potential buyers the Häfele experience.

Ovidiu Toader

Ex-CEO , Häfele România

After just two two-day working sessions, my husband and I, as founders, along with our management team, formulated the strategy for Transylvania College for the coming years. The results came in record time: within the first 9 months, the number of students grew by 40% after 7 years of stagnation. Just 2 years after the program, we completed the campus. Today, the College is the most sought-after school in Romania and ranks among the top 4 Cambridge Schools in the world.

Simona Baciu

Cofounder, Transylvania College

The implementation of the Growth by Design model at FMS significantly improved our operational management and strategy, driving us toward higher profitability. This model enhanced our team's performance by aligning it with our objectives for operational excellence. Dan and Adi helped us clarify role definitions and focus on aligning strategy with daily tasks. The team's embrace of redefined roles energized our growth and profitability while boosting their engagement, motivation, and accountability. The Growth by Design model proved invaluable in orchestrating our performance system and ensuring strategic clarity, marking a significant shift in our operations.

Daniel Pana

VP Operations , EnergyPal & FMS

The leadership team at RockThePost had the privilege of working with Dan. Before Dan's visit, RockThePost operated in a highly competitive space, trying to figure out how to add value in a unique way. Working with Dan, we experienced several breakthroughs that clarified the direction the company needed to take to become one of the leading online platforms in the startup investment space. Just three months after such a pivotal moment, the collective amount raised by startups launched on the RockThePost platform grew from $4 million to over $17 million. Dan's role was critical, and we will always be grateful for his contribution.

Alejandro Cremades

Cofounder , Rock The Post

Adopting the Growth by Design model, guided by Dan and Adi, has been transformative. It helped us redefine our company and realign our vision, mission, and values to capitalize on new growth opportunities. As a shareholder, my objectives became an integral part of our strategic planning. The clear focus of Growth by Design raised our expectations and outcomes, ensuring the achievement of our 3-year growth goals. Seeing our leadership and staff aligned and actively engaged speaks volumes about how Growth by Design is the secret ingredient for systemic growth and radical change in any organization.

Lucian Anghel

Founder & CEO, EnergyPal & FMS

Articles

How do you capture market demand?

🎯 Imagine a growth engine that propels your business by capturing potential market demand and converting it into orders, requests for quotes, or interest in your product, which ultimately leads to sales. But how do you adjust or...

When sales are not going well, where is the problem?

🔍 When sales are not going well, where is the problem? ✈️ Imagine a plane with three engines: Product, Business Model, and People. When one fails, we don't automatically assume the others are to blame. This is how it should be in business. 🤔 If sales are struggling, it's easy to blame the team. But is it really their fault? A great team with a weak product will still face challenges. On the other hand, a solid product and business model can't work wonders without the right people.

The entrepreneur's dilemma – from dream to reality.

The entrepreneur's dilemma – from dream to reality. Imagine this: you started with a clear vision, the energy to create, lead, and grow a business. However, as the business grew, daily challenges intensified, and you found yourself on a rollercoaster of...

Do you want to make the transition to radical growth and performance?

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