For whom is Growth by Design?
The founders of Growth By Design

Dan Mocanu
Radical Growth Architect
More about Dan
"Transform companies into harmonized orchestras,
guiding growth through radical innovation in value."
Dan Mocanu, co-founder of the Growth By Design Program and Radical Innovation Architect, redefines business growth through strategies that propel companies into uncharted growth territories. A respected expert in Blue Ocean Strategy and creator of the Orchestra Method, Dan transforms organizations into well-harmonized orchestras. His innovative 'musical score' approach perfectly aligns strategy and execution, ensuring total organizational alignment and making radical performance the norm. Through Value Innovation, he helps companies render competition irrelevant. Dan was honored with the Custodian of the Romanian Crown Medal by Her Majesty Margareta of Romania for his remarkable impact on the development of entrepreneurship.

Adi Ploscaru
Radical Performance Architect
More about Adi
"Transform companies into well-harmonized orchestras, guiding growth through radical performance."
Adi Ploscaru, co-founder of the Growth By Design program and a Radical Performance Architect, redefines business growth through unprecedented performance in strategy design and execution. With 20 years of experience in management, sales, training, and financial consulting, and holding a European Certification in financial analysis, Adi has orchestrated both financial and non-financial performance for hundreds of businesses. Under his guidance, profitable growth strategies are flawlessly implemented, ensuring radical performance.
The Uniqueness of Growth by Design
🚀 Growth by Design stands out through a unique process and methodologies that, in record time, facilitate companies' transition to growth and radical performance, generating the following results:
Identity
Vision, Mission, and Values—Decor or Driving Forces?
Three Engines Drive Growth: The Product, the Business Model, and the People
🔍 When sales are not going well, where's the problem?
Where is the problem when sales are declining?
✈️ Imagine an airplane with three propulsion engines: Product, Business Model, and People. When one fails, we don’t automatically assume the others are to blame. Business should work the same way.
Three essential engines for business
🤔 If sales aren’t going well, it’s easy to blame the team. But is it really their fault? An excellent team with a weak product will still struggle. On the other hand, a great product and a solid business model won’t work wonders without the right people.
Is it the team's fault or the product's?
🔍 In business, when one of the engines starts failing, all three must be analyzed simultaneously. The struggling engine puts pressure on the others and affects the entire system, but it could just as easily be a symptom of an issue in the other engines. We must move from symptom to systemic cause.
Now, with the equivalent of a growth genetic test, in minutes rather than hours or days, you can discover the real performance of your business, regardless of its size.
🚀 Curious to see how your growth engines are performing in your company? Check the details in the comments.
#GrowthbyDesign #ValueCreation #RadicalGrowth #RadicalPerformance #Innovation #BusinessTransformation #CreștereRadicală #PerformantaRadicala #TransformareBusiness
Complete Organizational Alignment
Aligning the engines of growth
Unify products, business model, and people for radical growth and performance.
Entrepreneurs focus on products, revenue, or people only when problems arise: when demand is low, sales and profits are declining, or employees are underperforming. Each growth engine—product, business model, and people—is treated separately, even though they are interdependent, with isolated solutions that don't deliver results.
What results could you achieve with an integrated and aligned growth engine strategy for your business?
Radical Impact on Your Business
More market demand, profitable sales, and high-performing people.
The GBD Process
Transition to Radical Growth and Performance
Through the GBD methodology, clients uncover the real causes of growth and performance issues, evaluate them accurately, and create sustainable strategic changes. The engines work optimally only when aligned, each with its own structures and metrics. We help teams align with the current state and think about change through a new language, giving them access to radical results:
1
Growth Team Assessment
Self-assessment of the growth team: Before starting the program, entrepreneurs and their teams will go through the GBD preparation process, which forms, validates, and aligns the growth team.
2
The evaluation of business performance through the GBD methodology includes:
Self-assessment of performance on the 3 growth engines (Product, Business Model, People), resulting in a visual GBD report with the current level and performance growth directions.
Performance evaluation against the industry, based on public information, with results summarized in a visual GBD report showing the current level and performance growth directions.
3
Alignment of the performance of growth engines:
through the GBD methodology, which generates the first strategic directions for change aligned at the business level, captured with the help of the visual strategic tool GBD.
4
Evaluation of Business Identity through the GBD methodology:
Reformulation or creation of the vision, mission, and values, aligned with the business's growth and performance objectives, as well as directions for operationalizing identity in the daily life of the company.
5
Evaluation of the product and service portfolio through the GBD methodology:
Self-assessment of the performance of key portfolio groups on the 3 engines, leading to strategic directions captured in the visual strategic tool GBD.
6
The Change Process through:
Improving value propositions for buyers, the business, and employees, aligned with the desired growth and performance, by redefining or creating them.
Creating new value propositions for radical growth and performance for each engine.
Change Planning with clear objectives for the next 3 months, captured in the GBD planning tool and evaluated during 30 or 60-minute online coaching sessions.
7
Coaching sessions,
organized later with the team, these sessions can be divided into shorter 30-minute intervals, with a frequency agreed upon mutually. Their purpose is to support the team in achieving the set objectives, ensuring their successful completion.
8
Implementing Change:
The team will have access to all the materials, tools, and support provided by Growth by Design to successfully implement, over the next three months, the radical change plan developed in the intensive 3.5-day program. It is the team's strict responsibility to allocate the necessary time and follow the plan developed and agreed upon with Growth by Design.
Results of the Growth by Design Program: "Transition to Radical Growth and Performance"
Testimonials
Here are some of the radical growth results achieved by our clients.









